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AS media pratical is finished and i will not be putting any more posts on here. I believe that all of my research and planning, constuction and evaluation is complete to a markable standard. The initial preliminary exercise is on here as well as the new film opening. I have learnt an extreme amount from this expierence and i am positively happy with the work we have completed as a group

evaluation question 7

Question 7- Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

Looking back on our preliminary task we feel we have learnt and progressed tremendously, we have learnt that a story board really helps to put the whole production together and helps to make sure that you get all of the different shots you need, whether than in the preliminary we just went out with all ideas and kept adding things in before the other so we had no real order or structure so it took us a while to do a small piece of film. Also a list of everything we need really helped us so we didn’t forget to wear the same clothes or shoes or small props we might of forgot about to keep continuity good, this wasn’t the case for the preliminary we just tried to remember everything.

We have developed with the camera work as with our final production we have got a lot more movement shots, before this they were all static. Now we have a lot more panning and tracking as it makes the movement of the characters more realistic and lets the viewer relate to the faster pace, for example when we are running in our production its very match on action. We have also developed our editing skills a lot more as we have gone from only using straight cuts to now fading in and out, cutting and overlapping this definitely adds more variation to the film and makes it more interesting to work and allows the film to flow a lot more.

The snapshot on the left is of our opening scene, this allows the viewers to gain a good view of where about we are and the main characters in the film. We have used an establishing shot here and have changed the colouring so it gives the impression it is been recorded on CCTV to develop the idea of your stereotypical ‘youth’ like, boys. The establishing shot was the best shot as that is what CCTV does and allows the viewer to get a better perspective. This however is not something we thought about doing in the preliminary.

This snapshot of the murder scene, is a close up to allow the audience to see the blood on the attackers hands, which clearly gives the viewer an idea that he must of killed the dead victim even though they do not actually witness the murder. This close up also allows the viewer to question what has happened and why he seems to be looking at his hands in despair. Was it an accident? Is he upset? What really happened? Did he do it? All of these questions can be risen from this close up and it’s positioning.

This is a snapshot of our intro, this is a transition where the camera zooms in, we have decided to use this because it focuses attention on the boys. Also we have adjusted the speed it is slightly faster this makes it more upbeat with the music in the background and we wanted that fast pace to be a key aspect of our film so from start of it we have tried to gain this movement.

The sounds from our preliminary are all digetic but as for our final film, we have used both, non-digetic from the music playing in most parts and digetic when we have the dialogue. The music we choose suits the film as it is upbeat and is called ‘boys will be boys’ implementing on the stereotypical ‘boy’ image we were trying to portray.

In our preliminary we used straight cuts so our scenes cut quickly from shot to shot. In our final film we overlapped our footage and used dissolves to fade the scenes in and out, this allows the film to flow more. As you can tell in the example one scene seems to be crossing into the other.

In our preliminary task we used shot reverse shot, which was a technique we developed from research. This allows the viewer to see the persons from another characters point of view making it more realistic and easier to watch for the viewer. Although this is a good technique to use we did not include this in our film as there was not an opportunity for it.

An important technique used in our media piece is match on action we use this so the viewer can understand that we are walking away from school. This is used as it makes it easier for the viewer to understand what is happening rather than it just skipping from one scene straight another in a different location. This is also used when we are running away from the murder scene. As you can see in the snapshots we are running out of school and in the next shot we are seen walking away from school with it in the background showing we have left and that’s how far we got.

evaluation question 6

6. What have you learnt about technologies from the process of constructing this product?

This is the camera which we were provided with for the filming of our preliminary video and for our film opening. The camera is the Canon Legria FS200 and it was a very good camera. The quality of the picture was clear and also it was very mobile as it is only a small camera and also it was very suitable for the job we needed to do. We got to grips with how the camera worked very quickly and developed are skills with it by using different techniques such as; zooming in and out, panning and also running with the camera. Also the good thing about the camera was that after we had filmed a clip we could watch it back. This was because of the small screen imbedded on the side of the pull out camera. Due to the fact we could watch it back it became easier to look at what had gone wrong in the clip so therefore we could shoot it again if we needed to.

This is the software which we used to help us edit our film opening and our preliminary exercise. It is Adobe Premiere Pro, it was a very good software to use and once we got to grips of how to use it, it then became very simple and effective to use. However to start with it is very hard to work because it is so detailed. Due to the fact that we used this software our preliminary exercise and our film opening look very good and have the effects needed instead of just clip’s being shown after another clip. We were able in our film opening to fade in and out off clips this gave it a much better effect and made the film opening flow whereas with our preliminary exercise it was just jump cuts because we were new to the software.

Some other technical software and sites we have used were blogger and youtube we used youtube to gain advice from othe rpeople by sharing our videos and allowing them to post comments. This helped us alot. Also blogger was diary type site we used to keep all of the information of construction, pre-production, research and planning and everything else that went into making our production, it is a simple and basic and easy to use site which was easily accessible and reliable.

evaluation question 5

5. How did you attract/address your audience?

Our audience which we decided to aim our film at was the younger audience, mainly 16-18 year old boys as they would be the type of audience who would like our action/horror film. The way in which we attracted our audience was through different things, these were; clothing, football, skipping school and finding a murder!

Clothing would have attracted our audience as all the four characters were wearing clothes which not only a typical teenage school boy would wear, because their look was casual but because of the fact their clothes were trendy and in fashion at the moment. For example, some of the characters were wearing chinos, this seems to be the look at the moment and most teenagers wear them, so therefore they can relate to the boys in our film already through appearance.

Another factor that would have attracted our young audience was the fact that the boys were in to a sport more importantly, football. This is well known as one of the biggest sports around the world and most teenagers participate in or enjoy watching and following football. The boys are seen in the film skipping school and are often playing football in most of the clips; this stereotypes the teenage age group as sporty.

In our film opening the boys are seen running out of school and skipping it for the day. Although most teenage boys don’t do this, they often do something rebellious as most teens do and as a teen they would have liked to know what skipping school would have been like. Therefore they would watch the film and be intrigued when the boys run out.

Finally, finding a dead body and perhaps, a killer over him. This would attract our audience because it brings in horror into the film and a survey which we completed about what genre of film we should do proved that horror and action were the highest amongst the lot. It would attract our audience because it will put them on edge as to what will happen and make them want to watch more.

We also did a rough cut of our film and showed it to our class. We then were able to gain feedback from our class mates on how we could improve our film opening. The comments were positive and helped give us a sense of direction to what we wanted and needed to do with our film opening. This is how we addressed our audience by doing a survey and also showing a rough cut of our film opening in order to get a response and some feedback to our idea.

evaluation question 4

Q4.Who would be the audience for your media product?

The type of audience that would watch are film is a younger audience with a keen interest in Horror/Action films. Mainly the young male audience between the age of 16-18 years old as they have an original look and their appearance and clothing is very fashionable. The young male audience also play a role model to the young teens as they have an original and stylish look, therefore the younger teens will want to copy them to keep in fashion. This younger audience often have a large group of friends and are not the typical rebellious school boys; however they are not the smartest people either. They enjoy playing computer games and football and usually shop at clothes shops such as Topman, River Island, Super dry and jack jones. In their spare time this audience likes to watch football and hang around with their mates and take life as it comes.
The reason why this type of person and audience would want to watch our film is because it is a Action/Horror film and therefore this would appeal to them. The reason why it would appeal to them is because it is a fast paced film so it will keep them intrigued and also there is a slight twist with Horror in it so it will keep them on the edge of their seats!

evaluation question 3

3. What kind of media institution might distribute your media product and why?

Our Production company name is Lunatic Productions, we decided on this because it was a word which helped to imply our crazy and imaginative ideas. Our logo was created as a counterpart to the name as the two go well together. We looked at other logos on the internet to get some ideas for our own logo.

The production company may be directly responsible for fundraising for the production or may accomplish this through a parent company, partner, or private investor. It handles budgeting, scheduling, scripting, the supply with talent and resources, the organization of staff, the production itself, post production, distribution, and marketing. Production companies are often either owned or under contract with a media conglomerate, film studio, entertainment company, or Motion Picture Company, who act as the production companies partner or parent company.

We have decided that the most suitable production company for our film would be a low budget company. Because of this we have chosen Film4 this is because it supports low budget cost productions like ours, and it is not a major production company. Also we have found out that Film4 develops and co-finances films and is known for working with the most innovative talent in the U.K., whether new or established. This also means that they would fund part of our production we will just have to raise the rest of the money from either another independent film production company; it would then become a co-production. 

As the editors Dom Clarke and Roberto Pinto has the decision of what order to put the titles in, we started off with the name of the cinema company that we created to use specifically for this film opening. Next came our production company name, we decided not to put the log in the title because it wouldn't of gone with the theme we were using, following this came the names of the Editors, closely followed by the main starring cast. As we are only doing a film opening we added in extra names that would be in the full film to make the opening look as good as possible. We ended the opening with the directors name, we got this idea from a lot of other film openings which did the same thing.

If we were going to get money from somewhere to create the full film to 'Mistaken Identity' it would be a small screen production company such as Film4, they are a small production company who mainly air films on their channel made by other production companies, they have made films such as '127 Hours', 'late night shopping' and '24 hour party people'. These films are not the most popular or well know films available, and this is why I believe they are a good choice to provide money for our film. One of the reasons why they are not as well known is because Film4 is a smaller less funded company that would not be able to afford the rights to produce a big Hollywood film.

evaluation question 2

Q2. How does your media product represent particular social group?

Dom is one of the four boys in our film opening; he seems to take the role of the leader in the group as he is in the middle of all the action and drama in the film opening. His appearance is a casual look which a typical schoolboy would wear. He wears beige chinos and a casual hoody. His character seems to be the most rebellious of the four boys as he is seen littering and jumping over gates. His character takes the role as the leader of the group in some sense as he seems to be in the centre of all the action because he is the one who catches the murder on camera and therefore automatically becomes the character where the audience will know that all the action and drama will evolve around him. Although Dom is the leader of the four boys when they spontaneously run into the murder the boys are in shock and are now scared, and they are all seen in the end running home. Dom runs home a different way to the other boys and in the end he is shown looking scared. Not the brave leader anymore!

Bradley cooper is an American film, theatre and television actor. He is well known all around the world. He has been in films such as, the A team, wedding crashers, limitless and the hangover. Although he has been in all of these films his character in the hangover (Phil Wenneck) is very much like Dom the character in our film opening. His appearance is often smart wearing trousers but also like Dom he is very causal wearing a shirt and his hair often scruffy. The reason why his character is so similar to Dom is because in the hangover he takes the role of the leader of the four boys this is because he seems to make all the decisions and also is the more dominant character. Although the four characters in are film are in most of the shots Dom takes the leader because like Bradley cooper in the hangover he is centre of all the drama, he catches the murder, he loses his wallet which contains personal information, he runs home a different way to the other boys so is on his own and finally at the end he is in his room, home alone and there’s a knock on the door and he sees a flash back of the incident he caught on camera and it leaves it on a cliff hanger to show that it could be the murderer after him.

Bradley coopers character in the hangover (Phil Wenneck) is similar to are character Dom because of how they both take the lead role in their groups. However the characters are slightly different in the fact that Bradley cooper in the hangover makes all the decision in the group and becomes the more dominant because he is making orders. However, although Dom takes the leader because he is in the middle of all the drama he does not make all the decisions in the group. This is how the two characters differ.

evaluation question 1

1.

The title of our film is called ‘On The Run’ the reason why we chose to call it this was because during the film opening the boys are often seen running away from things such as, school and the murder they find! Our setting and location for our film was in school and in Cookoo’s hollow, the reason why we filmed here was because it helped set the scene at the start and helped relate to our audience, especially in the school clips. Also the woody background to the location was perfect for our murder scene as it was dark and gloomy which is a great place in a film for a murder. Costumes which were used were everyday teenage boy clothes; the boys wore chinos or skinny jeans and a causal top and hoodys. This also helped relate to our audience. The props used was a football and a knife, the football helped relate to our audience because it is something they would like to do. The knife was used for the murder weapon which helped imply the horror side to the film. The main part of the film opening was the finding of the body and the camera work used for this was hand held to create a more realistic feature. We used different editing techniques such as jump cuts and fade in and out edits. The overall story for the film would have been, after the boys capture the murder on tape then the person who was caught over the body would try and track down the boy’s this is why the boy’s are on the run hence the title. The genre is Action/Horror and our film opening suggests this because they are running away from things suggesting the action side to it and the finding of the murder suggests the horror side to it. The characters are introduced at the start when they are in the school playing football.

9 frames

This is a screen grab of 9 photos from our media film opeing. It contains the main 9 shots which help explain the story.

film opening

these are our official story board scenes. there a couple that have changed but that because the storyboard was done some time ago.

this is the elusive murder where dom and rob find the mysterious figure leaning over the victim in a menacing way. this is the scene that our film opening is based on :)

this is what our editing looks like so far, there are only a couple of tweaks left to add in. :)

Filnally all filming is complete exactly 1 day before the deadline. editing is now in progress and should be finished by tonight. the last thing we have to finish are the evaluation questions which are 3/4 complete. so everything is comming together and as media is comming to a close.

easter filming.

seeing as we did not finish the filminhg before the beggining of the holidays due to weather conditions we are all set to finish everything off tomorrow. as i have been on holiday for the best part of 11 days it has been almost impossible to do any form of filming. the deadline is tuesday but hop[efully we should be able to have it edited by the end of the day. all thtas left is to finish a few smaller shots and add more information the blogs. hopefully the next filming update post will be saying its all finished. :) im also pleased to say we are all working better together as a group :)

filming

yesterday we managed to get quite a lot of filming done. we pulled together as a group and we have now filmed over 3 quaters of final project. we headed back to school to edit it, we have the start titles and opening sceen ready to watch. :)

my media expierence so far.

For me personally i think media has been  harder than i first expected. that view has not been helped by the fact that as a group we don't seem to be able to communicate and co-ordinate very well. within the group there have been various days when we haven't been able to film because of other commitments like work on everyones behalf. i just feel that personally i can achieve much more but we cant because people are never available at any one time to film all together.I am concerned time for filming is running short and the deadline is approaching.The group have decided on a date and time next week and i have stressed the importance we all must be available.I find myself frustrated, we as a group are not working together as a team. we have a goal to achieve and we need to work hard as a group to achieve it.
:)

Filming update

We now have a few rough shots together which can be used to make a complete rough cut. We have successfully made a title screen that displays our logo and name. The next step is to get out and completely finish any filming we have left to do. We just need to find a day when everyone is available to get it finished. But so far we are not doing to badly. :)

Filming!!

On Saturday we had a plan to go out filming for the day. Unfortunately at last minute one of our members couldn't film due to work issues. This caused a debate with the other members. In the end we didn't film because there was "no point". So the next plan is to go out filming tomorrow and hopefully finish everything. As an added issues adobe premier pro isn't allowing me to upload any clips to even attempt any editing. Hopefully the it technicians will be able to resolve this problem so that we can get a cut ready to present ASAP
:)

half term filming.

unfortunately due to many set backs and various excuses we were not able to get any major filming done in the half term just gone. admittedly there was no communication within the group and as a result we have lost out on lots of time to get some filming done. we have made a definite plan to go out for the whole of next Tuesday to try and get as much done as possible with the time that we have left, i have made sure that as a group everyone is okay to film with no restrictions such as work or "other plans".
by this time next week we plan to have at least 3/4 of the filming complete to a draft standard.
:)

this is our storyboard to our short film opening. it has the first 12 shots of action where the main actor gets shot. :)

Filming part 3

Already I have decided to call off filming tomorrow due to the weather yet again. The sudden snow fall has left slush and ice everywhere. Last week we managed to completely finish out indoor shots and we even had a play with adobe premiere pro to test out the fast forwarding and slowing down clips. Hopefully the snow will have disappeared by half term so we can properly have chance to finish everything we need to.
So instead of filming tomorrow we plan to add extras to blogs and make sure they are perfect. Not much else we can do.
:)

Filming part 2

Yesterday we faced a number of problems when trying to film. Firstly there was the frost. The white layer didn't disappear until well after one o'clock. This meant we couldn't film outside so we decide to film the indoor sections while we had that chance. Secondly the weather was totally different to what is was last week, again another continuity error.we filmed our final mysterious scene. Hopefully next week we will be faced with better weather conditions and we can get even more done.
:)

filming!!

yesterday we began filming. we headed off around 9.20 to go and get ready. we eventually got costumes and everything else sorted and went to burleigh place to do some of the less mayjor shots. most of it was just getting used to using the camera properly and getting the words right. we still have alot more to do over the up and comming weeks including the big death scene and some other small parts
dom :)